802-436-1861
hello@twocleverbirds.com
Create Connection. Inspire Devotion. Galvanize Loyalty.
THE PROFESSIONAL $5795
Web design concept based on BRANDING COMPLETE results
Design and layout of 7 pages*
Compelling written copy for all of your website pages (x7)
Website testing & publishing
One page site specifically designed for mobile device browsing
Wireframe depicting conversion workflow, sitemap and navigation
Branding COMPLETE, SEO strategy
Stock photography for website. Editing as required
Creation and maintenance of your business listing locally
BRANDING COMPLETE
OBJECTIVES
- Create a unique branding proposition and promise
- Identify touch-points & connection with your ideal clientele
- Define a sustainable strategy for on-going consistency & growth
PROCESS
- Two in-person brand discovery workshop meetings (2 hrs per meeting) with Lou (design & marketing) & Karla (brand strategy) to illuminate your brand
- Market research to investigate & validate brand perceptions & position
- Moodboard, brand proposal development & presentation
- Review & refine as necessary
DELIVERABLES
A multi-page online branding proposal which includes:
- Brand archetype, essence & personality
- Company name & tagline (3 ideas)
- Visual identity: logo, color schemes, fonts, style, overall look & feel (3 ideas)
- Value proposition& competitive landscape
- Messaging: narrative & expression of brand
- Mission statement
- Vision statement
DEVELOPMENT - $950
OBJECTIVES
- Visually appealing design & layout of each internal page
- Functionality that enhances the visitors experience
- On-page SEO to help improve ranking of each page of the site
DELIVERABLES
Seven website pages for your review. Two rounds of revisions per page via email, unlimited revisions per round.
TEST & PUBLISH - $250
OBJECTIVES
- Ensure the website looks and functions perfectly on a variety of browsers and operating systems (Safari, Chrome, IE, Firefox)
- Successful publishing of website
DELIVERABLES
- Final tested website for review & approval
- Creation of FTP & hosting account
- Email set-up
CREATIVE - $450
OBJECTIVES
- Creation of a website design reflective of your brand
- Clear navigation that influences page-flow for conversion
- Clean design that is visually appealing to your audience
DELIVERABLES
One Design Concept for your review. Two rounds of revisions via email, unlimited revisions per round.
SEO STRATEGY $275
OBJECTIVES
- Increase website traffic with appropriate, brand-driven, keyword phrase
- Identify keyword phrases for use in all content & coding
PROCESS
Research a variety of keyword phrases using specific SEO tools for EACH page of website. Identify search volume per geographic area to guide future marketing efforts. Keyword phrases will be used throughout the coding & content of the site and any other marketing efforts deployed.
DELIVERABLES
An SEO Strategy Report including:
- Proposed keyword phrases& ranking difficulty
- Competitive analysis (for proposed keywords)
- Search volume for proposed keywords
- Strategy for on-page and off-page search engine optimization
COPY-WRITING - $875
OBJECTIVES
- Engage your website visitor and increase conversion rates with professionally written and optimized copy (x7 pages)
- Improve search engine ranking with fully optimized content
DELIVERABLES
- 7 pages of content for your review & two rounds of revisions
IMAGES & GRAPHICS - $300
OBJECTIVES
- Enhance the website design with industry-specific, beautiful professional stock photography. Creative graphics for the website as necessary.
- Editing, enhancing and resizing of images as necessary
DELIVERABLES
- Recommended images for all pages of the website, ready for your review and approval. Includes purchase of photographs.
MOBILE WEBSITE $325
OBJECTIVES
- Provide an optimal browsing experience for website visitors using mobile devices with a specifically designed mobile site
- Pass Google’s test for a mobile-friendly site
- Increase mobile ranking in the search engines
DELIVERABLES
- A one-page site specifically designed & developed for mobile users
- Device specific redirect coding to seamlessly route mobile users from desktop to mobile page
- Option for mobile users to view the desktop site
LOCAL SEO PERFORMER $225
OBJECTIVES
- Ensure that your business is listed with the five main aggregators of location data that send information to US local search engines
- Guarantee accuracy across local listings (if listing data is incorrect it negatively affects your local ranking).
DELIVERABLES
- Addition of your business listing to the data aggregators that effect local ranking
- Creation of a Google Business Listing for your organization
WEBSITE ARCHITECTURE $150
OBJECTIVES
- Define a clear conversion workflow and navigational structure for the website that is influenced by the branding strategy.
PROCESS
Taking information from the identity workshop (above), and the goals of the website, the content and flow of the website will be created.
DELIVERABLES
An online wireframe showing the website architecture:
- Menu & Menu Levels
- Website flow
- Website functionality per page
DISCOVER and DEVELOP an authentic story and visual identity that creates lasting connections with your ideal clientele. Through in-person branding workshops, deep assessment of your strengths, values and passions, and market research (competitors, industry, target market, demographics) we will build a consistent and compelling personality for your business that will serve as the foundation for all your customer interactions.
INTRODUCTION TO THE WORKS
Leave the challenges of branding strategy, SEO work, content creation and copy-writing optimization up to us! You will enjoy FUN interactive workshops and collaborating while we save you a huge amount of time (and, usually, frustration) on all the other components necessary to pull the project together.